What the pub of the future tells us about the future of placeshaping

Holland & Barrett's alcohol-free "Wellness Tap" pop-up is a small signal of a much bigger shift in consumer behaviour. Saluura argues that if businesses are adapting to changing wellness expectations, our spaces need to change too.

A reimagined pub experience

A future for the pub might tell us something about the future of shaping places.

Holland & Barrett's recent 'Wellness Tap' pop-up reimagined the traditional pub experience, replacing alcoholic drinks with hydration-focused alternatives, wellness talks and healthy snacks. The concept reflects a wider shift in consumer behaviour as health, wellbeing and longevity increasingly influence how people spend their money and leisure time.

Not an isolated trend

Research increasingly shows declining alcohol consumption amongst younger generations, growing demand for health and wellness products, and a rising expectation that businesses help people live healthier lives. Holland & Barrett states that wellbeing is becoming a priority for many consumers, while its own research found that busy lifestyles can negatively affect wellbeing and energy levels.

What this means for property and development

The implication for the property and development sector is significant. If businesses are adapting to changing wellness expectations, should our places do the same?

This is the challenge and opportunity that Saluura addresses.

How Saluura evaluates wellness at a place level

Saluura appraises and recommends how neighbourhoods, estates, BID areas, town centres and regeneration projects support wellness across six dimensions: physical, mental, social, community, environmental and economic wellbeing. Rather than assessing individual buildings, it looks at the wider ecosystem of streets, public spaces, green infrastructure, community facilities, transport and local amenities that shape everyday behaviours and quality of life.

The places that will thrive

The most successful places of the future may not simply be those with the highest footfall or newest developments, but those that make healthy choices easier, social connection stronger and wellbeing part of everyday life.

Wellness is no longer just a lifestyle trend; it is a core placeshaping principle.

About Saluura

Saluura is a place-based wellness appraisal, design and delivery framework, helping developers, investors, local authorities and regeneration projects create healthier, more liveable places. Get in touch at more@saluura.com or visit saluura.com.