About Saluura

Dan is the Founder of Saluura and Placemaking London, and a leading adviser on wellness placeshaping, urban transformation and transitioning to sustainable economy. For more than 25 years, he has helped cities, business improvement districts, developers, investors and public sector organisations create places that support healthier lives, stronger communities and long-term economic prosperity. Throughout his career, Dan has led complex transformation programmes across London and the UK, bringing together government, transport authorities, landowners, businesses, investors and communities behind a shared vision for change. His expertise spans public realm strategy, healthy streets, sustainability, active travel, governance, place management and wellness-led development, with a particular focus on translating ambitious visions into practical, measurable outcomes. Previously, as Director of Placemaking at New West End Company, Dan was responsible for shaping the future of one of the world's most significant commercial districts. Through Placemaking London, he has since advised on some of the UK's most ambitious public realm, regeneration and destination management programmes, including Knightsbridge, St Martin's Lane, the Arts Quarter and King's road, helping clients create places that generate social, environmental and economic value. Dan founded Saluura because existing built environment frameworks overlook the wider factors that influence wellbeing. By combining global wellness research, placemaking best practice and practical delivery experience, Saluura provides a framework for creating places that are not only successful and sustainable, but actively promote healthier lives.

Matt is a placemaking, wellness and sustainability specialist with more than a decade of experience helping public and private sector clients create places that support healthier and more sustainable communities. His work spans mixed-use regeneration, public realm transformation, destination activation, nature recovery, cultural programming and community infrastructure across the UK, Australia and New Zealand. Matt brings extensive expertise in wellness-led placemaking, helping organisations understand how the design, management and activation of places can influence physical health, mental wellbeing, social connection and quality of life. Combining strategic insight with hands-on delivery experience, Matt advises developers, landowners, local authorities, BIDs and communities on how to embed wellbeing, sustainability and long-term value creation into the planning, design and operation of places. His work demonstrates how investments in public realm, active travel, green infrastructure, culture, community infrastructure and destination management can simultaneously improve health outcomes, strengthen economic performance and enhance environmental resilience. He is currently advising clients and leading the delivery of a programme of transformational public realm, sustainability and place activation projects across London's West End. Previously, Matt worked client-side at Barking Riverside, one of Europe's largest regeneration projects, where he led the development of a placemaking strategy, delivered a community wellness trail, developed activation strategies for the public realm and helped establish the Emerge East Festival. His wider experience includes supporting major mixed-use developments including Silvertown for Lendlease and the Wellcome Genome Campus in Cambridge, contributing to projects that demonstrate the growing importance of wellbeing, sustainability and placemaking in creating successful places.

Rob is an expert in healthy food environments and their contribution to public health, sustainability and place-based wellbeing. His work focuses on understanding how places, local economies and food systems influence physical health, mental wellbeing, social equity and environmental outcomes. He is particularly interested in how the design and management of places can support healthier lifestyles, reduce health inequalities and create thriving communities. He advises businesses, charities, public sector organisations and places on creating healthier, more sustainable and resilient communities. His commercial consulting experience includes business improvement, operational efficiency, digital transformation and sustainability projects for consumer brands and food manufacturers including Pret A Manger, GAIL's Bakery and The Bread Factory. Alongside this, he has led research, policy development, impact evaluation and strategic planning assignments for organisations such as The Food Foundation, The Soil Association, City Harvest London and The Felix Project. Rob has worked on a range of placeshaping, sustainability and food system projects across London. He helps organisations, developers and cities understand how food, public health, placemaking and environmental sustainability intersect to create healthier places. Rob holds an MBA specialising in Technology Strategy, a Postgraduate Certificate in Learning and Teaching, and an MSc in Food Policy from City University. His academic research focuses on the relationship between food systems, health inequalities and social justice. Recent work includes a literature review into the health impacts of food banks and an analysis of food policy coherence across UK local government. Rob brings a rare combination of commercial, policy, academic and practical experience to Saluura's mission of helping create places that support healthier lives. His expertise strengthens Saluura's work on healthy communities, healthy food environments and the wider determinants of wellbeing that shape people's everyday experience of place.